Government Agencies using webcasts to inform
Since 2006, RLG Media Services has been instrumental in producing webcasts for The Oxnard Police Department. Their public information officer (PIO), David Keith had seen the rise of mass media available to the public on the internet as well as a phenomenon known as 'YouTube'. David learned that individuals could record video of themselves or an event and upload them to YouTube for the world to see. David was amazed at how this worked. If it was that easy, why couldn't he do the same thing for the police department? Anytime a newsworthy event was happening, or a community meeting was to take place involving the police, or a major crime had occurred, he could produce a webcast with all the information the public needed to know...and the rest is history, as they say. The webcasts featured David as the narrator, with video, statistics and other information beneficial to the residents. One of the biggest advantages for the department was getting "ahead' of the story before the print media could offer 'their version', almost always leaving out important details about a crime or suspect at large. RLG Media has produced over 400 webcasts for the Oxnard Police Department.
"First in the Nation"
The Oxnard Police Department became the first agency in the country to produce webcasts. Media attention came from all the major networks and cable. CNN, FOX News, MSNBC and the Los Angeles news stations all did stories about the webcasts and their positive impact on the community. One TV station came all the way from The Netherlands. This North Western European Country reported on the success of Straight To You. Their goal was to bring back the concept of online videos to police agencies in the Netherlands. Thanks to the webcasts, Oxnard Police were now able to get the story out to the public within a couple hours of an incident, well before the newspapers could print "their version" of what had happened. Over time the webcasts were being seen by many viewers, anywhere from a few hundred to a few thousand views, some as many as 2 million views! Today, thanks to David Keith's inspiration and Chief John Crombach's ok to proceed and RLG Media's production of the webcasts, many police agencies across the country have implemented their own version of Straight To You, keeping their communities informed. The Oxnard Police Department won a national award for their effective community policing program, in part because of the webcasts.
"STRAIGHT TO YOU"
Because the residents of Oxnard were responding to the webcasts in a very positive way, they became very popular. The police department named the webcasts, "Straight To You". Residents liked and appreciated the news about what was happening in their community. They told us and officers they could "tune in" and learn more about the police department and crime prevention. Another positive aspect was the recognition amongst some of the officers featured on Straight To You. Officers became even more approachable to the public, especially the youth. It wasn't rare to see kids asking officers for an autograph. Soon we were posting webcasts about neighborhood watch, vehicle thefts, home burglaries, the Citizens Academy and DUI enforcement. Along with these webcasts, the police also talked about prevention and how NOT to be a victim of crime. As the webcasts kept growing in popularity, Los Angeles news organizations took notice. TV news stations like CBS-2 & 9, ABC-7, KNBC-4, KTLA-5 and KEYT-3 in Santa Barbara were calling us for local footage of the events and crimes to show in their broadcasts.
"Keeping Our Community Informed"
"Keeping Our Community Informed"